Ford has partnered with Google and award-winning virtual reality (VR) studio Happy Finish to launch Ford Reality Check, a VR app that brings to life the potentially fatal consequences of driving while distracted.
The first-of-its-kind experience uses Google Daydream VR to cast you as a distracted driver picking up friends on the way to a party. Instant messages, phone calls and chatty passengers all compete for attention, sparking a series of near misses. The final distraction proves fatal – and you are to blame.
Latest European Commission data reveals that more than 3,600 young people are killed in accidents on Europe’s roads every year – and two thirds are drivers. Ford Reality Check’s creators hope the educational app will help young people to develop safer driving practices.