In life, whatever it is we are seeking will not arrive in the form we are expecting.
Such is the case with raising equity in a post JOBS Act market – something that fascinated but at the same time confused many business owners.
On a quest for one of my clients, a rapidly growing Los Angeles based start-up with an established customer base, talented team and a few investors on board, I was asked to clarify the existing options of raising capital online.
The reasoning of the founder, who is a serial entrepreneur and an investor himself, was simple. He has been an avid supporter of the JOBS act (particularly its Title III) and patiently waited for the new rule to be enacted which would let his dreams come true: thousands of his loyal customers having an opportunity to become shareholders of his venture.
Now it is time to move on.