Exclusive interview with Quentin Staes-Polet, Unity regional director, to discuss the world of Augmented Reality and Virtual Reality. It touched on Unity’s expansion into Australia / New Zealand, their partners in the region as well as what AR and VR means for consumers.
What’s Unity’s plan for expansion in A/NZ?
AR and VR are now the new internet, and it is really taking off in Asia. The AR/VR market is expected to hit US$150 billion by 2020 and more than 50% of this market coming from Asia-Pacific alone, there is tremendous potential for the A/NZ market.
Unity has millions of developers working on the Unity platform today, with some of the world’s most successful games, like the Bloons series, developed by our customers in this region.