Virtual reality keeps changing the world
Just as magic mirrors, beacons and even mobile payments once seemed futuristic, VR at retail stores has progressed from science fiction to the next disruptive retail computing platform. Retailers bent on distinguishing themselves with immersive, wow-factor customer experiences ― and enhancing store operations by requiring less space to merchandise more products ― are charging ahead with this revolutionary shopping technology.
In fact, virtual reality is now “an unavoidable topic in discussions about the intersection of retail and technology,” according to eMarketer. Retailers need to “start thinking about and preparing for virtual reality … sooner rather than later,” due to consumers’ expectations of new shopping experiences.
If you would like to see more on the same topic, here is a video of a project to use virtual reality for fashion retail in London….