Once famous for its hip and cool Walkman portable music playing device, Sony (SNE) has lacked a game-changing product in recent times.
But the tide may be about to turn.
Sony’s calculated virtual reality gambit is extremely promising. With applications ranging from gaming, to entertainment, travel, training and even education, VR is projected to become a $70 billion market by 2020.
Sony, with its competitively priced VR headset for the PlayStation 4, could sell more than 2 million units this year alone, leaving behind the likes of Facebook, HTC and Microsoft.
The PlayStation VR is on sale now. The $399 device is expected to gain strong momentum, something that Sony needs amid a slowdown in areas such as smartphones.