Mass personalization will march toward the mainstream
Normal allows its customers to take a few pictures of their ears and uses that to create personalized 3D-printed headphones that fit perfectly in your ear. Normal CEO Nikki Kaufman describes it best as “Personalized, customized products built for you and your body.” In the last few years, we’ve seen companies that offer customers the ability to customize their products, by allowing customers to select from pre-defined options. Diego Tamburini, Manufacturing Industry Strategist at Autodesk predicts that customers will demand products that are uniquely tailored to their needs, tastes and bodies.
Big data will inform our urban landscapes
The design and construction of buildings, infrastructure and the cities they reside in are far too complex to rely on the wooden scale models of old. Architects, engineers and city planners are able to do things that were not possible in the past. As Phil Bernstein, V.P. Strategic Industry Relations at Autodesk put it, “Scale models, however beautifully made, are hardly up to the job of understanding how a building operates in the context of a city.