We are keeping the information coming from the Javits Center, and the Virtual Reality Summit. Following the conference about VR Investment, we attended the conference VR/AR in Marketing, Advertising and Branding.
The speakers were Jodi Schiller, Founder/CEO of New Reality Arts, and the Russians Vlad Novikov and Anton Skiter, respectively Project Manager and Creative Director at Interactive Lab.
Jodi Schiller was especially interesting. She is a Story Teller Therapist and has created a school in San Francisco supported by Unity and also started the AR VR Women’s Group.
Jodi told us a bit about how the technologies are changing the game for brands, with 3D characters in stores for example.