The traditional art of jewellery making is ripe for disruption in India, with new age firms such as BlueStone, AuGrav and Caratlane swapping out handmade one-offs in favour of 3D printed jewelry.
One of the biggest lures of 3D printing in jewellery making is the reduction in time to make pieces, a big requirement when selling online. Moreover, with no physical interaction, 3D renderings serve as a much better way to show customers of designs they are getting commissioned.
“We are going after the market for marriage jewellery where everyone wants some sort of customisation,” says Vivek Krishna, co-founder of AuGrav, an online jeweller that specialises in custom jewellery. AuGrav will put everything from fingerprints on rings to a 3D family portrait on a gold coin.