XYZ came seemingly out of nowhere to capture the top spot in the 3D printing market. The Taipei-based company’s success is due in no small part to the fact that it’s managed to price out the competition. While companies like MakerBot are battling it out at the $1k and $2k price points, XYZ is routinely ducking under $300.
The company’s new da Vinci miniMaker combines its budget price point with a newfound focus on education – a segment toward which most consumer 3D printing companies are gravitating these days as home demand seemingly dries up. The move makes extra sense for XYZ.
As the company’s CEO pointed out on a recent trip to our office, the majority of its user base in China is based in school. The home maker community apparently hasn’t caught on in that country to the same degree it has here.